Inform + Inspire

As we look back on the past year and its impact on tourism—and by extension, all kinds of lodging—it's pretty clear that we've got some challenges on our hands. Public lands like parks, forests, and monuments have had funding, jobs, and support slashed; businesses are shuttering; travel costs continue to climb, and the weather keeps reminding us that climate change is happening. So, it's no big surprise that people aren't traveling as much this year. What does this mean for lodging businesses? Well, things are slow for many hosts and (small) lodging businesses.

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“Where are the bookings? What easy and affordable things can I do to get more guests through the door?”

 

Here are some easy and wallet-friendly moves you can make to bring in more visitors:

1. Offer a deal for guests who stay at least two nights. Yep, just two—not three, five, or seven. Also, consider being flexible with check-in and check-out times; without an added fee.

2. Get rid of your pet fee if you allow pets and currently charge a pet fee.

3. Make sure to highlight fall events and proximity to walkable destinations (keep in mind that most folks don't want more than a five minute walk).

4. Let the sunshine in and snap some fresh, professional-quality photos of your property, both inside and out. Rental Tip: While you're at it, consider giving your listing description a refresh. Need a photographer in the Boulder area? Shoot Ryder Booth a text or email.

5. Local Welcome Basket full of fall goodies from local businesses. Tip: Share a photo in the listing.

6. Update decor to fall/autumn colors. Examples: Throw blankets, fall flowers (wreath), and pumpkin spice products. Tip: Share a photo in listing.

7. If you're an ally to underrepresented groups (immigrants, LGBTQ+, and others), highlight this in your listing description—especially if your property is located in an area not typically known as minority/LGBTQ+ welcoming. Tip: Share local LGBTQ+ and minority owned establishments with guests.

8. Share "Leaf Peeping" locations within a 45 minute drive of your property.

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Are you looking for more helpful information and an affordable, high quality, tailored consultation? An Inform & Inspire Consult might just be your golden ticket.

For a Limited Time Inform + Inspire is offering 5 Free Base Consultations (travel fee not included) to help kick-off the newly founded Inform + Inspire Consultation Business.